Andrew has a long history in online business development, software engineering and internet technology. He produced his first commercial web project in 1993! 

From being the Technical Director of www.footytips.com.au to the Global Applications Manager for Lonely Planet Publications, he has an extensive background in bringing business ideas to life both through traditional channels and new media.

He has many successful projects behind him including the development of e-recruitment software, media sales and delivery, online retail portals and a large number of successful web sites.

Andrew also has a strong track record in public speaking and is known for his ability to communicate complex technical concepts and ideas to both technical and business audiences.

Andrew is a member of the IEEE, Information Architecture Institute, IxDA, Guild of Accessible Web Designers & ISOC. He is also the recipient of many awards including multiple Webby Awards, ATOM Best Web Site, Nielsen Norman Group’s Global Top 10 Intranet, eCommerce Company of the Year, Interactive Agency of the Year, Best Multinational Record Label Site, Most Popular Australian Online Music Webcast and a Lowell Thomas Gold Award.

He has studied Engineering (Computer System), Information Technology (Business Software Development), Journalism and is currently completing formal qualifications in Photography. He is a Dan Black Belt in Tae Kwon Do, loves camping and kayaking and is often found playing soccer with his children.